When I visit your website, Don’t make me Think!

On this blog post I’ll be writing about Web Page Titles and How-To make them easier for the viewer to quickly understand what your product/company is about without having them think or scratching their head.

Let’s start with the web page titles. Yes, the web page titles!

“Structure builds Character”

The web page titles are the like the chapters of a book on your website.  For example;  your first page is the Home Page. Here you give an introduction to your site, table of contents, navigational aides and some information about your products or services.  Next, you have the Contact Page where you’ll tell your potential clients how to get in contact with you.  As you read along you will find many bits of helpful advice on what should be included on your site.  Make sure you have sufficient information for the page you choose.  Do not over fill each page because, if you do, people will… you’ve guessed it, move to your competitors’ sites.


Home page

Contact Page

Product/Services Page

About Us Page

Testimonials Page

Portfolio Page

Links Page

FAQ Page (Frequently Asked Questions)


Giving Your Website Some Structure

Before you decide to talk about the site appearance, draw a simple diagram.   This diagram will serve as a tool for visualizing or modifying your site.  If you find it difficult to create such a diagram, consult with your web designer for help.  Remember, know what you want!

Home Page

This page is the initial page including the WOW Headline with the Mission Statement and a few words about your products/services.  It is also usually the first page your prospective customers see and revert back to.  So, make your home page interesting to read, visually compelling with pertinent up-to-date information.

It should be obvious to your customers that they have landed on your home page with the content to back up what they came looking for.  There should also be a way to navigate to other pages and easily come back to your home page.  Do not give them everything on the front page and avoid too much happy talk.

(Happy talk is introductory text that welcoming you to the site and telling you how great it is. )

Keep this in mind:

“If you’re not sure whether something is happy talk, there’s one sure-fire test:  If you listen very closely while you’re reading it, you can actually hear a tiny voice in the back of your head saying “blah, blah, blah, blah, blah….”

–from “Don’t make me think” By Steve Krug

Click her to read more about blah, blah, blah

Contact Page

Make sure you have a contact page where visitors can fill out a form. With the form they can express any concerns or questions they might have about your company.  It is also important to tell your visitors about your privacy policy.  Let your visitors know exactly what you do with the personal information you receive.  Look at a number of websites and their privacy policies to help you decide what your policy is going to be.  Remember, put it in your own words; don’t plagiarize.  Plagiarizing may cost you big bucks and credibility in the long run.

Product/Services Page

Here, explain what products/services you offer. You should also determine if you’re going to list prices or have customers contact you for a quote.

About Us Page

Let your visitors know who you are.  Provide complete information with regard to your company including, address, phone number, photo of yourself or your company and email addresses to request information and support.

Testimonials Page

Contact customers who have purchased from you previously and ask them for a testimonial. Remember to get written permission to publish their comments.  Keep in mind that people are very busy, so it may mean having to respond to the “what’s-in-it-for-me” factor. Perhaps you can offer your clients one of your products for free, discount on your services or link to their website.

If your product or business is new, then you won’t have any customers from whom to obtain testimonials.  In this case, you can offer free or demo versions of your products/services to people with the provision that they complete a survey after a trial period and that they allow their comments to be published.

Portfolio Page

Some websites have a portfolio of work to display. i.e, A photographer will want to put pictures on their website enabling the visitor to see the quality of work he/she produces.

Links Page

A links page can be used to give your visitors helpful information on various companies with/without websites.  The links page can be essential to a site depending on a network of related info.  It can provide effective information to help potential clients achieve certain goals, i.e, my website has a links page with information that to help minorities and women start their own companies.

Visit the website at: www.divinecreativityinc.com/links.html


Do you have a Blog? Generate more online leads and build lasting relationships with clients by simply using a Blog.  If you want to drive more traffic to your website and have effective communication with your customers, you owe it to yourself to give “Blogging” a try.  Search engines like Yahoo and Google rank Blogs very near the top. If your most of your clients use the internet, you can capture their attention with a Blog.


For more tips and advice on web design check out my ebook “8 (now 9) Easy Steps to your Complete Website” how to communicate with your web designer and get remarkable results, visit http://divinecreativityinc.com/ebook.html


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