“The starting point of all achievement is desire” -Napoleon Hill author of Think and Grow Rich
Your website should capture the essence of your products/services, i.e., the skills and style that make them unique. You can start by checking out sites similar to what you are promoting. Take notes of what you competition has and doesn’t have. Decide for yourself what you like about it and what you can improve on with your website. Without plagiarizing their materials, gather concepts, structures and ideas you can use on your website that will trump your competition. Also, collect materials which contain information and specifics about your company. Make your website current by going to the library or the internet to search for articles relating to your business.
Gather any information or brochures you have already produced to advertise your business.
- Business cards
Let’s get your mind working by answering some basic questions. After answering these questions, you’ll have a “business plan” for your website. Go for it!
- Who is your target audience?
- Who, or what, is your company all about?
- What product/ services will you offer?
- What type of content will you write?
- What logo will you use to represent the image of your company?
- What image or emotion do you want your logo to invoke?
- What do you want your website to do? Collect info, sell and/or market your services?
- What will be your domain name? (Keep your domain name short as possible and easy to remember!)
- When will your first draft be finished?
- When will your revised draft be finished?
- When will your website ”Go Live”?
- Where can you get more information about your type of business?
- Where will the content come from?
- Where will you obtain your graphics?
- Why do you want a website?
- How will you collect your prospects and customers information?
“There’s a big difference between understanding something well enough to buy it, as opposed to understanding it well enough to sell it.” -anonymous
Plan your work…then work your plan
What do you want your potential customers to experience when they visit your website?
You’re the one with the expertise about your business. Knowing this can help clarify your outcome and make some specific decisions about the site. Clearly communicate your vision when the web designer.
Have fun and be creative!
Your visitors know why they choose to visit provide them with what they came for. Remember this, if your website does not easily and accurately provide your prospective customers with what they need, they will move on to your competitors’ sites. Once you have visitors, your website needs to look good and most importantly be functional with a sound business concept. I see an amazing number of new businesses spending all their start-up capital on a wonderful looking new dynamic website, without having a specific profitable concept or viable business idea.
Concept questions to consider:
- What do you want to happen when a visitor lands on your pages?
- How easy will it be for your visitors to accomplish what they came to do?
- How will your products/services affect your customer?
- Do they need to fill out a form or can they complete their business with just a few clicks?
It’s important for any business to know what its customers need or desire. If your products/services solve a problem for your customer, you will win them over. Providing a good service and satisfying your clients will earn repeated visits to your website. Investigating and understanding their concerns are ultimate factors in making your business successful.