A professional website should be pleasing to the eyes, well organized, easy to navigate and load quickly. You only have four seconds to impress your visitor. The first impression will almost instantly determine whether or not you’re going to make a sale
Consider the following when planning your website:
- Domain name
- Web banner
- Color of background
- Amount of text
- Integrating Flash Intro (Splash page)
Domain name (www.yoursite.com)
The domain name should be the first thing to consider.
Your company name doesn’t necessarily have to be your domain name.
Use a keyword rich domain name for example; if you own a women’s clothing store you might want to use http://www.dressmepretty.com as your domain name because “dress me” signifies clothing and “pretty” reflects fashion goals for women. Making it clear to the one searching is what your site is all about. Be inventive. Use a thesaurus to come up with names invoking the image of your company in a unique but simple manner.
A distinctive trademark or symbol for your company.
You want your logo to represent the reason why you’re in business in the first place with a well thought-out graphic.
A web banner, or banner ad, is a form of advertising on the internet. It is intended to attract traffic to a website by linking them to the website of the advertiser.
Unless you’re looking for a site which is purely technical, with no commercial or personal interest (for example the Wikipedia), you want to use images to make it visually interesting. Images can help express moods and ideas not easily described in words. They can also help users understand how to use the site and, if chosen properly, can be search-engine friendly and drive traffic to your website
Color of Background
Ask your web designer to show you the many background options they have available for you to make a creative choice. Make sure your web designer is savvy enough to even create a background tailored specifically for your needs.
Your web designer should know how to design suitably for many diverse businesses. If your pages are designed with subdued monotones, your visitors may become uneasy if suddenly they land on a page created in bold primary it’s a bit of a mismatch! Your designer should have a good design sense and know how to make your site sparkle without loosing the consistency of your product/service.
Amount of Text
Text should be about 300-600 words. Choosing your words wisely, and using them to promote the right feelings, is paramount. I’ll talk about this more in Step 4 Web Content Writing.
Designing intro page (otherwise known as a splash page) with Flash can be really attractive and inviting. However, it can be an annoyance to some people, especially those with slower internet connections or older computers. Time is money! You want your site to load quickly! Design your website for all connection speeds and computers in order to be successful. For your site to be search-engine friendly, it’s recommended that you don’t have a splash page. If you choose to use Flash (Splash Page), have it load quickly and be search-engine friendly, but make sure your web designer has the know how to accomplish this.
Page layout is part of the graphic design. It is the arrangement and style of content on a page. Content can be writing, pictures, graphics, Flash, etc. It’s anything you can see or hear on a web page.
Tip 1: Psychological studies say that web information is in fact scanned in an “F” way. Meaning, the top area is scanned horizontally and the middle and lower one is scanned only on the left side-vertically.
Tip 2: The most eye-catching place on a web page is the upper left corner. As a matter of fact, it’s the most desirable position and it’s where the eye tends to sink in.