Your Website “From Vision to Reality”

A professional website should be pleasing to the eyes, well organized, easy to navigate and load quickly. You only have four seconds to impress your visitor. The first impression will almost instantly determine whether or not you’re going to make a sale

Consider the following when planning your website:

  • Domain name
  • Logo
  • Web banner
  • Images
  • Color of background
  • Amount of text
  • Integrating Flash Intro (Splash page)
  • Layout

Domain name (

The domain name should be the first thing to consider.
Your company name doesn’t necessarily have to be your domain name.
Use a keyword rich domain name for example; if you own a women’s clothing store you might want to use as your domain name because “dress me” signifies clothing and “pretty” reflects fashion goals for women. Making it clear to the one searching is what your site is all about. Be inventive. Use a thesaurus to come up with names invoking the image of your company in a unique but simple manner.


A distinctive trademark or symbol for your company.
You want your logo to represent the reason why you’re in business in the first place with a well thought-out graphic.

Web Banner

A web banner, or banner ad, is a form of advertising on the internet. It is intended to attract traffic to a website by linking them to the website of the advertiser.


Unless you’re looking for a site which is purely technical, with no commercial or personal interest (for example the Wikipedia), you want to use images to make it visually interesting. Images can help express moods and ideas not easily described in words. They can also help users understand how to use the site and, if chosen properly, can be search-engine friendly and drive traffic to your website

Color of Background

Ask your web designer to show you the many background options they have available for you to make a creative choice. Make sure your web designer is savvy enough to even create a background tailored specifically for your needs.
Your web designer should know how to design suitably for many diverse businesses. If your pages are designed with subdued monotones, your visitors may become uneasy if suddenly they land on a page created in bold primary it’s a bit of a mismatch! Your designer should have a good design sense and know how to make your site sparkle without loosing the consistency of your product/service.

Amount of Text

Text should be about 300-600 words. Choosing your words wisely, and using them to promote the right feelings, is paramount. I’ll talk about this more in Step 4 Web Content Writing.

Integrating Flash

Designing intro page (otherwise known as a splash page) with Flash can be really attractive and inviting. However, it can be an annoyance to some people, especially those with slower internet connections or older computers. Time is money! You want your site to load quickly! Design your website for all connection speeds and computers in order to be successful. For your site to be search-engine friendly, it’s recommended that you don’t have a splash page. If you choose to use Flash (Splash Page), have it load quickly and be search-engine friendly, but make sure your web designer has the know how to accomplish this.


Page layout is part of the graphic design. It is the arrangement and style of content on a page. Content can be writing, pictures, graphics, Flash, etc. It’s anything you can see or hear on a web page.
Tip 1: Psychological studies say that web information is in fact scanned in an “F” way. Meaning, the top area is scanned horizontally and the middle and lower one is scanned only on the left side-vertically.
Tip 2: The most eye-catching place on a web page is the upper left corner. As a matter of fact, it’s the most desirable position and it’s where the eye tends to sink in.


How to Gather Info for your New Website

“The starting point of all achievement is desire” -Napoleon Hill author of Think and Grow Rich

Your website should capture the essence of your products/services, i.e., the skills and style that make them unique. You can start by checking out sites similar to what you are promoting.  Take notes of what you competition has and doesn’t have.  Decide for yourself what you like about it and what you can improve on with your website.  Without plagiarizing their materials, gather concepts, structures and ideas you can use on your website that will trump your competition.  Also, collect materials which contain information and specifics about your company.  Make your website current by going to the library or the internet to search for articles relating to your business.

Gather any information or brochures you have already produced to advertise your business.

For example:

  • Business cards
  • Flyers
  • Brochures
  • Articles

Let’s get your mind working by answering some basic questions.  After answering these questions, you’ll have a “business plan” for your website.  Go for it!


  • Who is your target audience?
  • Who, or what, is your company all about?


  • What product/ services will you offer?
  • What type of content will you write?
  • What logo will you use to represent the image of your company?
  • What image or emotion do you want your logo to invoke?
  • What do you want your website to do? Collect info, sell and/or market your services?
  • What will be your domain name?  (Keep your domain name short as possible and easy to remember!)


  • When will your first draft be finished?
  • When will your revised draft be finished?
  • When will your website ”Go Live”?


  • Where can you get more information about your type of business?
  • Where will the content come from?
  • Where will you obtain your graphics?
  • Why do you want a website?
  • How will you collect your prospects and customers information?

“There’s a big difference between understanding something well enough to buy it, as opposed to understanding it well enough to sell it.” -anonymous

Plan your work…then work your plan

What do you want your potential customers to experience when they visit your website?

You’re the one with the expertise about your business.  Knowing this can help clarify your outcome and make some specific decisions about the site.  Clearly communicate your vision when the web designer.

Have fun and be creative!

Your visitors know why they choose to visit provide them with what they came for.  Remember this, if your website does not easily and accurately provide your prospective customers with what they need, they will move on to your competitors’ sites.  Once you have visitors, your website needs to look good and most importantly be functional with a sound business concept.  I see an amazing number of new businesses spending all their start-up capital on a wonderful looking new dynamic website, without having a specific profitable concept or viable business idea.

Concept questions to consider:

  • What do you want to happen when a visitor lands on your pages?
  • How easy will it be for your visitors to accomplish what they came to do?
  • How will your products/services affect your customer?
  • Do they need to fill out a form or can they complete their business with just a few clicks?

It’s important for any business to know what its customers need or desire. If your products/services solve a problem for your customer, you will win them over.  Providing a good service and satisfying your clients will earn repeated visits to your website.  Investigating and understanding their concerns are ultimate factors in making your business successful.

You can find more How To’s on Website Planning & Design in my eBook “8 (now 9) Easy Steps to your Complete Website

Request a Copy NOW!

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